Downtown Thricago, The Fashion DistrictDoctor Bunnigus: It works like this... You shop to meet a particular need - in this case, clothing that fits. This forces you to make simple, low-risk decisions in quick succession. This in turn helps reaffirm your confidence in your ability to act. You learn that The "paralysis" associated with grief or loss is temporary. Elf: You're sure it's not just that you like to go shopping.Doctor Bunnigus: There are other motivators for "retail therapy," yes.