You may have noticed a new feature just below the most recent blog post here.
It looks like an advertisement, but it's actua-- okay it's an advertisement. The difference between it and the other ads is that it's really easy for you to get in on. If you love Schlock Mercenary, and you have a business or a project that you'd like to advertise, you can plug it here to thousands of other people who love Schlock Mercenary. It's not a guarantee of demographical alignment, but it's certainly a good start.
It's also inexpensive, and the information provided by Project Wonderful makes for a very transparent experience. You can see how many times the ad slot has been displayed, the average bid price, top referrers, and you can break this data out by region.
I don't make a lot of money from Project Wonderful, but I do like being able to plug your stuff. I can't promise I'll approve all your ads (I personally review each one, and reject anything I personally find unattractive, offensive, NSFW, or otherwise inappropriate) but I do provide feedback on the ones I reject.