I'm going to try it out, because it really does look... well, wonderful. It's pretty simple for both advertisers and publishers, and I like the concept. And in celebration of the simplicity, I'm enabling a skyscraper that you can buy into for as little as $5.00 per day. The way the system works, if your ad gets approved by me, and you're the high bidder (or the only bidder offering $5.00 or more) your ad is the only ad that runs all day.
So... if you've got $5.00, something to advertise, and a skyscraper ad (160x600) that doesn't suck, now's your chance to grab 30,000 eyeballs. The banner is to the right... click, and bid.