The Seventy Maxims Project
We’re reprinting the Seventy Maxims “defaced” edition, and the crowdfunding project for that wraps up in just under a week.
As part of this project I’m designing two posters, both of which will have all seventy maxims on them. Yesterday I spent a few hours tweaking various text attributes like kerning and quote height, and finished up the two-column version of the poster. It’ll be a 16″x20″ thing, and will look something like this…
If you want to get your hands on one of these posters, perhaps for the wall of your office, or maybe the local kindergarten, jump in on the Backerkit project today. We’ll be printing extras, of course, but backing the project is the only way to ensure that we set one aside for you.
And speaking of Backerkit… this project is an experiment, a stress-test of a new soup-to-nuts crowdfunding service, an alternative to Kickstarter. For several projects we’ve used Backerkit in conjunction with Kickstarter, because Backerkit makes fulfilment easier for complex projects. They’ve been around for a while, and we love working with them.
We still like working with Kickstarter, but it’s good to have an alternative—especially since Kickstarter briefly flirted with adding NFTs to their blockchain infrastructure, sending much of their community scrambling for other options. They’ve backed away from that ledge, at least for now, which makes us happy. Also, we are happy to be trying out a different service. We like having options.
Unsurprisingly, there are a couple of maxims that may apply here:
50: If it only works in exactly the way the manufacturer intended, it is defective.
30: A little trust goes a long way. The less you use, the further you’ll go.
(You, too, can cite maxims as if from memory… all you need is one of these fancy new posters on a wall where you can see it.)